i saw this on william gibson's blog and took it
GEORGE ORWELL'S SIX RULES

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.

2. Never use a long word where a short one will do.

3. If it is possible to cut a word out, always cut it out.

4. Never use the passive where you can use the active.

5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.

6. Break any of these rules sooner than say anything outright barbarous.

"If you simplify your English, you are freed from the worst follies of orthodoxy. You cannot speak any of
the necessary dialects, and when you make a stupid remark its stupidity will be obvious, even to yourself.
Political language...is designed to make lies sound truthful and murder respectable, and to give an appearance
of solidity to pure wind. One cannot change this all in a moment, but one can at least change one's own
habits, and from time to time one can even, if one jeers loudly enough, send some worn-out and useless
phrase...into the dustbin where it belongs